Charity Umbrella

We believe in giving back to the community


Each month, the company selects a charity or charities to support with an in-store fundraiser called the “Charity Umbrella”. Our customers can help support the charity by making a donation in the umbrellas hanging over the check out counters.

2017 Charities We Are Proud to Support:

Muscular Dystrophy Association

American Heart Association


NAMI of Johnson County

RHD Resources for Human Development

Safe Haven of Iowa County

Deafinitely Dogs

Elder Services Incorporated

Olivet Neighborhood Mission

March of Dimes

Eastern Iowa Multiple Myeloma Research Foundation

The Crisis Center

Families Helping Families

The Veterans Liberty Center

Freedom Foundation

Samaritan’s Purse

Any Given Child

TCR Theatre

2016 Charities We Have Been Proud to Support:

Local Foods Connection

Iowa City Hospice

Hospice of Mercy

Hospice Home of Johnson County

Girls on the Run

East Central Iowa Autism Society

Cystic Fibrosis Foundation

East Central Iowa Alzheimer’s Association

Homeless Children’s Trust

Eastern Iowa Miles for Myeloma

Hemophilia of Iowa, INC

Make a Wish Iowa

Samaritan’s Purse

Environmental Advocates

Trees Forever



Here are the stories of some of our past charity umbrella efforts

American Heart Association (3/3/2017) - Thank you for your generous donation to the lifesaving mission of the American Heart Association.  Your support is truly appreciated.  Funds raised are used to support research,…
Trees Forever (2/4/2017) - Thank you for choosing us to be the recipient of your “Charity Umbrella” fundraiser in December!  Your investment will help us make the world a greener, more…
Make-A-Wish (12/28/2016) - We are so grateful for generous donors who help us fulfill the wishes of Iowa children.  This year in our state, 230 children will be diagnosed with…
Samaritan’s Purse (12/6/2016) - Thank you for your generous gift to Samaritan’s Purse.  I am deeply grateful for your partnership and prayers that make this ministry possible. -Franklin Graham
Hemophilia of Iowa, INC (10/6/2016) - Thank you for your donation in the amount of $1,500.  We really appreciated that you chose Hemophilia of Iowa as your September Charity of the Month.  In…
Eastern Iowa Miles for Myeloma (9/29/2016) - EIMM is so grateful to have been the August recipient of your Charity Umbrella Program!  Thanks to you and your customers, there will one day be less…
HACAP Homeless Children’s Trust (7/15/2016) - Thank you for your generous contribution you have given to the Hawkeye Area Community Action Program, Inc.’s Homeless Children’s Trust.  Your support is vital to HACAP’s ability…
Cystic Fibrosis Foundation – Iowa Chapter (7/8/2016) - Thank you for holding a fundraiser for the Cystic Fibrosis Foundation – Iowa Chapter throughout the month of May!  The amount that you all raised for the…
Hospice of Mercy (4/16/2016) - Thank you for selecting Hospice of Mercy for your February charity gifting.  This generous gift of $400.00 is very much appreciated.   Through Hospice of Mercy and…
Hospice Home of Johnson County (4/1/2016) - Your compassionate donation of $2,000 from the “Charity Umbrella” fundraising weekend brings us another step closer to meeting an identified community need by providing an alternative residential…